In order to optimally present Continental Industry’s innovative technologies at the IAA Transportation and InnoTrans trade fairs, com&on developed a groundbreaking holographic exhibit. In close collaboration with bwt Hannover, a structure was created that, in addition to a physical exhibit area, combines state-of-the-art hardware – including a holobox, touchscreen and PC – with specially developed software. Visitors were able to use the touchscreen to access interactive animations and access useful additional information, providing a profound understanding of the products. When there was inactivity, an automatic content loop ensured a continuous presentation.

The content – ​​from 3D graphic design and interface design to video production – was developed specifically for this system. Thanks to remote updates, content can be updated flexibly, so that adjustments can even be made during a trade fair that is already in progress. This innovative solution creates an experience that not only impresses, but also sustainably underlines the innovative strength of Continental Industry.