Bauzeit Architects

Bauzeit Architects, based in Hameln, is an established architectural firm that manages projects from the initial design phase to final handover. Their services encompass both residential and commercial construction projects – from new builds to conversions and renovations. The firm’s philosophy: Architecture should be functional, aesthetic, and sustainable, always keeping the individual needs of the client in mind.
With an experienced team of architects and specialist planners, Bauzeit Architects focuses on close collaboration, precise planning, and transparent communication. The firm has earned a solid reputation in the Hameln-Pyrmont region and beyond, and stands for a holistic approach: The “construction period” – from the initial consultation to completion – is actively managed and professionally supported.

The challenge

More visibility, clearer positioning

The goal was to increase the firm’s visibility and modernize its external image. The previous brand identity adequately reflected neither the breadth of its services nor its high design standards.
As part of a renaming and rebranding process, a consistent, modern image was to be created – including new stationery. In addition, the team planned to create a modern website that the team could maintain itself. This website would present the projects in a clearly structured manner and provide potential clients and new employees with a quick overview.
Another important aspect was strengthening the employer brand: Bauzeit Architects wants to be perceived as an attractive employer and use targeted recruiting measures. In the long term, preparations for a successful launch into social media channels were also planned in order to continuously expand reach and visibility.

Our solution

Brand presence with substance and future

The new name “Bauzeit Architects” was deliberately chosen to reflect the comprehensive service approach: providing support throughout all phases of the construction process. The branding utilized clear typography and an elegant red to create a concise yet professional external image.
We developed a complete corporate design—from business cards and letterhead to select giveaways. The new website was implemented using the WordPress CMS, allowing the team to independently maintain content. A particular focus was placed on project presentation: References were sensibly structured according to type and scope, with compelling images and concise descriptions. This allows visitors to quickly grasp the breadth and quality of the work.
Furthermore, the foundations for future social media activities on Facebook, Instagram, and LinkedIn were laid. Bauzeit Architects is thus not only equipped with a modern, consistent brand presence but is also strategically positioned to effectively utilize digital channels for marketing, recruiting, and the presentation of new projects.

Overview

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