In order to meet the demanding requirements of the project, we rely on close cooperation with Continental Industry EMEA as well as our partners from the areas of exhibition construction and print production. The combination of individual software development, high-quality 3D animations and meaningful graphics and videos ensured a contemporary presentation of the exhibits. Another focus was on producing social media videos that were published in real time during the trade fair to maximize the reach of the event. The media concept was supplemented by a specially developed trade fair landing page, which offered trade visitors digital access to the products and innovations presented.

To support the stand staff in dialogue with trade fair visitors, we equipped iPads with clear product presentations. So that visitors could take something away with them afterwards, we produced targeted print media such as QR cards for further downloads, which supported further dialogue with the audience. The result was a well thought-out media concept that thrilled trade fair visitors.